March 12, 2010, Newsletter Issue #14: eBooks

Tip of the Week

Web readers move at high speeds, making it difficult to move them down the sales funnel. An eBook download catches them on-the-fly, induces trial, and showcases your experience. Associate your brand with something that solves problems, enlightens, and entertains by offering information in an eBook.

Offer free PDF downloads in exchange for action on your website helps improve conversions, not to mention that eBooks offer motivation for sales. An eBook exports your brand offline, straight into the hands of prospective customers. It's a cost effective solution that offers measurable returns.

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Byron White