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Ideally, web content should consist of short paragraphs of three to five sentences. Readers are looking for quick information and often find longer paragraphs unappealing. Shorter paragraphs allow readers to scan the information in order to determine whether they want to continue reading your website. Remember that, while shorter paragraphs may encourage readers to stay on your website longer, it is interesting and accurate content that will keep them there. Keep it short and keep your customers. Use bullet points to highlight the key points in your articles, giving readers a good overview of the article's contents. Easy-to-read text will also keep visitors interested and returning to visit. It never hurts your search engine placements to provide content that readers find appealing.