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Blogging is a great a way to earn trust and drive sales when (and here's the catch) it's done right. Expert experience shows that blogs need to be pubkished and kept up by your company's leaders to be effective. If necessary, educate your leaders on the fundamentals. Then reach out and start conversations on the web. The combination of a steady stream of engaging posts on your corporate blog along with posts on other sites will attract readers and support sales.