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Would you like to improve conversions on your website? Of course, the best way to find out what works is through testing, but here are some suggestions to get you started:
Learn what your customers want – Take advantage of tools like Survey Monkey to really understand what your customers need and want – then use your website to show them how you'll fill those needs.
Don't fear “deep” copy – You need in-depth copy that spotlights the benefits of your business to convert prospects into customers. The debate rages on over how long Web copy should be, but the answer is simple: “As long as it needs to be.” Tell the story, ask for the sale, close the deal. Make longer content easier to read by breaking it up with bullet points, bold type, italics and graphic elements to highlight text.
Talk to your customers – A conversational, friendly tone works best. Don't use words your customers wouldn't use in everyday speech. And don't be afraid to address your prospects directly.
Include the call-to-action – You've got their attention. They know your product or service will solve their problem. Now seal the deal by laying out the next step they need to take. It could be as easy as: “Place your order now.” Experiment with different fonts, layouts and graphic elements to make sure your call-to-action stands out.