Technology for Web Usability and Conversion Testing
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Technology for Web Usability and Conversion Testing
Many technologies exist permitting you to test the usability and conversion rates of different elements on your website. Some examples include:
Omniture testing technology – This pioneer in the field of multivariate testing permits users to test larger numbers of potential combinations faster.
Optimost – This company's technology tests landing pages, web forms, product pages, and email campaigns.
Magnify 360 – Looking to gauge the actual return-on-investment of a campaign? This web-based behavioral targeting platform can do it for you, by building and maintaining profiles of website visitors.
Site Tuners – The company's TuningEngine technology works best for large tests on high-traffic websites.
Google Website Optimizer – This multivariate and split A/B testing program – like many of Google's services – is free, user-friendly and helpful for business owners.
Don't be overwhelmed by the choices available to test your website's effectiveness and usability. Speak with a full-service Web content development and testing service to choose the software – or software combinations – that best fit your business' needs.
| Guru Spotlight |
| Byron White |
