How Can Meta Strategies Improve Your Business?

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How can meta strategies help your business grow?

How Can Meta Strategies Improve Your Business?

Meta tags and meta keywords do more than just make it easier for the search engine spiders to determine what your site is about – they may also improve your site's click-through rate after people find it on their favorite search engine.

Meta Tags and Click-Through

Meta strategies may no longer be used by Google and other search engines to improve page ranking, but meta descriptions, including meta tags, can also help your site's click-through rate.

When Google lists a website on a search results page, it includes a title and a description. The process that determines this information – the only information a reader sees before deciding whether to click on your site or your competition's – is completely automated.

This process considers the page's content as well as other references to that site on the Web. The meta tags that appear on a page play a large role in determining the content of this description. In fact, if a meta description appears, that information often trumps any other information about the site.

Fewer Bounces

Good meta tags, meta keywords and meta descriptions improve click-throughs and mitigate bounces from your website, both of which will ultimately help in your website's search engine ranking and your company's organic growth.



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Byron White