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Your website is well-optimized for the search engines. You're getting a lot of traffic. You even rank on the first page of Google. It's time to sit back, relax and watch the orders roll in, right?
People Like Fresh Content
New, informative tips, fresh articles and helpful advice keeps people coming back to your website. The latest best practice established by experts says you should update your web content at least once a month to hold people's interest and get frequent visitors to the site. More often is better, so consider weekly updates.
Search Engines Like Fresh Content
When more people visit your site, it helps your page rank, so it stands to reason that fresh content will help your rankings. Additionally, Web crawlers pick up on fresh content and will analyze your site more frequently. This also can help your rankings. After the second month of updating your site, you should begin to see the impact this fresh content has on your rankings.