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Fresh content, in the form of short tips, advice, and information that helps readers solve problems, keeps people coming back to your website. But how do you start the process of website content creation?
Establish Your Website's Budget for Content Creation
You get what you pay for when it comes to content creation. Set a budget that will allow you to hire a reputable company with quality writers. The return-on-investment with an SEO-optimized site makes it well worth the money you spend.
Find a Company to Help
Look for a company that takes time to learn your customers' needs. The best content will show readers how your products or services can solve their problems, and will also offer tips and advice they can try themselves.
Content creation runs the gamut from short tips to articles to marketing copy for your landing page, and even widgets and multiple choice quizzes that keep your readers engaged. Look for a turnkey company that offers:
Content is only as good as the writers who create it. Look for a company that hires reputable writers who speak English as their native language—writers with a flair for words and knowledge about SEO best practices. Although opinions vary and standards change, most content should have a keyword density between 2 and 20 %—any more than that and the search engine spider will penalize your site for “keyword stuffing.”