The Truth about Search Engine Optimization and Your Website

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The Truth about Search Engine Optimization and Your Website

True or False: Once you optimize your website using SEO best practices, you're done. You never have to change a thing.

False – As search engines continually change and update their methods of ranking websites, an SEO-optimized site that ranked number one in a Google search last month may not fall on the first page this month. Additionally, fresh website content creation:

  • Keeps readers coming back, which improves your ranking
  • Keeps the Web crawlers evaluating your site to improve your ranking.

True or False: The best keyword articles for your website will have a keyword density of about 33%.

False – Aim for articles with a keyword density between 2 and 20 percent -- around 3 % has been shown to work best in many cases. Write naturally (or hire writers who do so), keeping in mind:

  • Your customers' needs and interests
  • The problems your customers want to solve
  • The benefits of your product or service
  • The primary keywords for your website
  • Keyword synonyms and variants people will also use to search for the content you offer

True or False: Using a professional company to create your Search Engine Optimization content will save you time and money in the long run and net better results.

True – Not everyone is an SEO expert. Hiring a reputable firm to walk you through every step of your website content creation will increase the odds that you'll improve your website's search engine rankings and profitability.



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Byron White