The Truth about Search Engine Optimization and Your Website
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The Truth about Search Engine Optimization and Your Website
True or False: Once you optimize your website using SEO best practices, you're done. You never have to change a thing.
False – As search engines continually change and update their methods of ranking websites, an SEO-optimized site that ranked number one in a Google search last month may not fall on the first page this month. Additionally, fresh website content creation:
- Keeps readers coming back, which improves your ranking
- Keeps the Web crawlers evaluating your site to improve your ranking.
True or False: The best keyword articles for your website will have a keyword density of about 33%.
False – Aim for articles with a keyword density between 2 and 20 percent -- around 3 % has been shown to work best in many cases. Write naturally (or hire writers who do so), keeping in mind:
- Your customers' needs and interests
- The problems your customers want to solve
- The benefits of your product or service
- The primary keywords for your website
- Keyword synonyms and variants people will also use to search for the content you offer
True or False: Using a professional company to create your Search Engine Optimization content will save you time and money in the long run and net better results.
True – Not everyone is an SEO expert. Hiring a reputable firm to walk you through every step of your website content creation will increase the odds that you'll improve your website's search engine rankings and profitability.
| Guru Spotlight |
| Byron White |
