Test different variations of your landing page (or any page on your website) for optimization after adding these three key components to your website.

Relevant image – Pictures draw people into your website, pique curiosity, and help break up text. Most people will view the image on a web page first, and make a snap decision if they want to stay or go.

Headline – If your visitors have stuck around, next they’ll scan the headlines. Headlines should tell the benefit to your company’s product or service – or the benefit to remaining on the page. What problem will you solve for them? How can you enhance their life? Read headlines in popular magazines and on high-ranking websites, both within your industry and outside of it. A professional copywriter can help make sure your headlines sizzle, so the readers will want to taste the steak… which is…

Body copy – Keep body copy – the text on your site – informative, engaging and benefit-oriented, as well as easy to read. Your readers have stuck around this long – congratulations! Now get ready to close the sale with stories about how your products or services have changed lives.

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