Should I focus on keywords or content?

Go for Quality

Don't trade bulk for quality when it comes to content; you have an obligation to evaluate the usefulness of your content to readers. Make it a habit to trim out the fat, replacing fluff with good stuff. Increase your traffic by offering interesting information, quality product or service descriptions, and helpful advice that solves problems. Though it may be tempting to focus merely on search engine optimization (SEO) strategies that are geared toward increasing rankings rather than providing a quality website, just remember that readership time on your site will decrease as a result of poor content. Search engines may be tricked, but readers will not. If your visitors are not impressed with your content, you'll never win the war of the words on the web. Great content is clear, simple, and easy to understand. Does your content meet those criteria? Or does it require explanation from sales people? Readers won't act on information they don't comprehend. Cut the fat and KISS--keep it simple, stupid. Communicate effectively by using smaller bits of information in clear, concise language.

Content Marketing Frequently Asked Questions

Can I just hire anyone to write content?

Where do I find freelance writers?

What should I focus on when hiring writers?

What sort of communication plan should I set up between my writers and my company?

What is the key to great content?

Should I focus on keywords or content?

How do I get readers to trust my information?

What is the ideal length for Web content?

What would be an appropriate situation to use articles?

How can I utilize blogs to attract readers and drive sales?

How can I use case studies as a marketing tool?

Are eBooks worth my company's time?

What are the benefits of a microsite?

Would it be beneficial to share slides from my presentations?

How can you optimize the photos on your website?

How can you optimize your website landing page?

What can a keyword optimization tool do for your website?

What are the key components to landing page optimization?

What is the difference between a benefit and a feature?

What are the three key components to a website landing page?

What features does your website need so your customers can reach you?

What do Web usability tests look for?

How do template variation tests work?

What technology is available for web usability testing?

How can a meta keyword generator help your website?

What does a meta tag generator do?

How important are meta strategies to search engine ranking?

Do I have to update my content if I already have a good ranking?

Does duplicate content harm my rankings?

Where can I learn more about SEO?

How do I get more in-depth information about SEO?

How do I get involved in the conversation about SEO strategy?

How many keywords are too many keywords?

How important are meta keywords and tags?

Should I stick to the keywords I have?

How do I determine a website's link value?

What should I know before conducting a link exchange?

What effects do link exclusivity, or lack of, have on my link power?

What are the benefits of creating a sitemap?

Can I link to myself?

Should I use tracker IDs or not?

How can you learn the basics of SEO marketing?

What pitfalls should I avoid when hiring SEO content writers?

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Byron White