How can you optimize the photos on your website?

Using Photos for Landing Page Optimization


When we talk about content creation and SEO optimization for a website, we often emphasize the text – what people read about your products, service or industry. But photo optimization, especially on your website's landing page, helps, too.

Some ways to improve your landing page optimization through the use of images:

Make them clickable – A clickable image – one with a link attached to it – may improve your search engine ranking.

Tag them – Search engine Web crawlers don't “see” photos, but they do see any text related to a photo. Use ALT tags on the images so the search engines will pick up those tags. Use a description of the image that incorporates relevant keywords. Don't use keywords that don't pertain to the image.

Use captions – Both search engines and readers can view your captions. Use a caption that points out a benefit to your product and service and incorporates a keyword, too.

Experiment to find the best image – Test three different images with the same headline, caption and body copy until you find the one that gives you the most success. When you've found the best image, experiment with the copy, caption, and headline, too. Testing is crucial to determining your success.

Content Marketing Frequently Asked Questions

Can I just hire anyone to write content?

Where do I find freelance writers?

What should I focus on when hiring writers?

What sort of communication plan should I set up between my writers and my company?

What is the key to great content?

Should I focus on keywords or content?

How do I get readers to trust my information?

What is the ideal length for Web content?

What would be an appropriate situation to use articles?

How can I utilize blogs to attract readers and drive sales?

How can I use case studies as a marketing tool?

Are eBooks worth my company's time?

What are the benefits of a microsite?

Would it be beneficial to share slides from my presentations?

How can you optimize the photos on your website?

How can you optimize your website landing page?

What can a keyword optimization tool do for your website?

What are the key components to landing page optimization?

What is the difference between a benefit and a feature?

What are the three key components to a website landing page?

What features does your website need so your customers can reach you?

What do Web usability tests look for?

How do template variation tests work?

What technology is available for web usability testing?

How can a meta keyword generator help your website?

What does a meta tag generator do?

How important are meta strategies to search engine ranking?

Do I have to update my content if I already have a good ranking?

Does duplicate content harm my rankings?

Where can I learn more about SEO?

How do I get more in-depth information about SEO?

How do I get involved in the conversation about SEO strategy?

How many keywords are too many keywords?

How important are meta keywords and tags?

Should I stick to the keywords I have?

How do I determine a website's link value?

What should I know before conducting a link exchange?

What effects do link exclusivity, or lack of, have on my link power?

What are the benefits of creating a sitemap?

Can I link to myself?

Should I use tracker IDs or not?

How can you learn the basics of SEO marketing?

What pitfalls should I avoid when hiring SEO content writers?

Not finding the advice and tips you need on this Content Marketing Tip Site? Request a Tip Now!

Guru Spotlight
Byron White