What features does your website need so your customers can reach you?

How to Make it Easy for Your Customers to Reach You

Website optimization is about much more than just getting the write keywords into your content. A truly optimized website will produce conversions – turning prospects into customers. Including these three things in highly-visible places on your landing page will improve your conversion rate. Of course, there are other aspects of website optimization, but these are important if you want customers to reach you.

Phone number – It should go without saying, but a phone number on a site gives people a sense of security. In the big, wide world of the Web, it's often scary to sign up for a service or order a product when all we have to reach the business is an e-mail address. A phone number sends the message that your business is legit and if something goes wrong, customers can speak to a human being.

e-mail: Studies show that actual email addresses, rather than e-mail forms, test better. Again, it's all about customers knowing their message – and money – won't just disappear into the ether.

Sense of urgency – Contact information won't help if customers don't feel a sense of urgency to act – NOW! Offer deals with expiration dates, limited quantities of product, or simply show them how their life can change for the better – immediately – if they purchase your product or service.

Content Marketing Frequently Asked Questions

Can I just hire anyone to write content?

Where do I find freelance writers?

What should I focus on when hiring writers?

What sort of communication plan should I set up between my writers and my company?

What is the key to great content?

Should I focus on keywords or content?

How do I get readers to trust my information?

What is the ideal length for Web content?

What would be an appropriate situation to use articles?

How can I utilize blogs to attract readers and drive sales?

How can I use case studies as a marketing tool?

Are eBooks worth my company's time?

What are the benefits of a microsite?

Would it be beneficial to share slides from my presentations?

How can you optimize the photos on your website?

How can you optimize your website landing page?

What can a keyword optimization tool do for your website?

What are the key components to landing page optimization?

What is the difference between a benefit and a feature?

What are the three key components to a website landing page?

What features does your website need so your customers can reach you?

What do Web usability tests look for?

How do template variation tests work?

What technology is available for web usability testing?

How can a meta keyword generator help your website?

What does a meta tag generator do?

How important are meta strategies to search engine ranking?

Do I have to update my content if I already have a good ranking?

Does duplicate content harm my rankings?

Where can I learn more about SEO?

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How do I get involved in the conversation about SEO strategy?

How many keywords are too many keywords?

How important are meta keywords and tags?

Should I stick to the keywords I have?

How do I determine a website's link value?

What should I know before conducting a link exchange?

What effects do link exclusivity, or lack of, have on my link power?

What are the benefits of creating a sitemap?

Can I link to myself?

Should I use tracker IDs or not?

How can you learn the basics of SEO marketing?

What pitfalls should I avoid when hiring SEO content writers?

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Byron White