How can you learn the basics of SEO marketing?

Three Ways to Learn About SEO Marketing

Your business has a website, but you're not an SEO marketing expert. What can you do? Your best bet is to hire a reputable agency that will:

  • create a customized SEO marketing plan
  • provide writers to create content for your website
  • test your site to ensure positive results
But having a little background in SEO can help you select the right firm and remain involved in the process. You can learn about SEO in a number of ways.

Start with Google.

Websites that seek to inform visitors about SEO best practices that rank well on Google prove they know their stuff. (They didn't get on the first page of Google using poor SEO strategies.) Read as much as you can on the topic. Make sure articles are current. SEO standards change so fast, best practices yesterday may not apply today.

Go back to school.

Your community college may offer night courses on SEO marketing that will help raise you from the status of “SEO beginner.” If time is at a premium, consider a convenient online course that will let you learn at your own pace.

Study other websites.

Study the layouts, content and images on top-ranking sites within your field and outside of it.

Content Marketing Frequently Asked Questions

Can I just hire anyone to write content?

Where do I find freelance writers?

What should I focus on when hiring writers?

What sort of communication plan should I set up between my writers and my company?

What is the key to great content?

Should I focus on keywords or content?

How do I get readers to trust my information?

What is the ideal length for Web content?

What would be an appropriate situation to use articles?

How can I utilize blogs to attract readers and drive sales?

How can I use case studies as a marketing tool?

Are eBooks worth my company's time?

What are the benefits of a microsite?

Would it be beneficial to share slides from my presentations?

How can you optimize the photos on your website?

How can you optimize your website landing page?

What can a keyword optimization tool do for your website?

What are the key components to landing page optimization?

What is the difference between a benefit and a feature?

What are the three key components to a website landing page?

What features does your website need so your customers can reach you?

What do Web usability tests look for?

How do template variation tests work?

What technology is available for web usability testing?

How can a meta keyword generator help your website?

What does a meta tag generator do?

How important are meta strategies to search engine ranking?

Do I have to update my content if I already have a good ranking?

Does duplicate content harm my rankings?

Where can I learn more about SEO?

How do I get more in-depth information about SEO?

How do I get involved in the conversation about SEO strategy?

How many keywords are too many keywords?

How important are meta keywords and tags?

Should I stick to the keywords I have?

How do I determine a website's link value?

What should I know before conducting a link exchange?

What effects do link exclusivity, or lack of, have on my link power?

What are the benefits of creating a sitemap?

Can I link to myself?

Should I use tracker IDs or not?

How can you learn the basics of SEO marketing?

What pitfalls should I avoid when hiring SEO content writers?

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Byron White