December 11, 2009, Newsletter Issue #2: 4 Ways Content Creation Can Help Your Website

Tip of the Week

What’s a website without content? Boring, for one thing.

Dynamic information, photos, breaking news, helpful articles and even videos keep people coming back to your Website. But high quality website content can help in other ways, too.Content on your site that includes your weighted keywords can enhance your Google pagerank. Not only do advertisers look at pagerank when they’re deciding where to spend money, but pages with a higher rank show up earlier in a Google search. And who really surfs past the first page of Google when they’re looking for information?Web crawlers (automated systems that surf the Web and rank pages) look for frequently updated content. If they see frequent updates, they’ll evaluate your Website more often, which can result in higher rankings.Frequently updated, useful content keeps readers checking your site often to see what’s new in their industry. Add value for your visitors with professionally-written content from a reputable content creation company.

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Byron White