February 19, 2010, Newsletter Issue #11: Articles

Tip of the Week

Know your customer base. Some customers want all the juicy details. In this case, longer, more thorough articles will appeal to this kind of reader rather than short tips and bulleted lists.Usually articles are more suited for complex subject matter, but don't let that distract you from the end goal: make a boring subject palatable. Just because it's long doesn't mean it can't be entertaining.

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Byron White