July 30, 2010, Newsletter Issue #34: Work the Trade Shows

Tip of the Week

If you prefer face-to-face learning about SEO, set up a consultation with an SEO firm at one of the free trade shows in the industry. Many trade shows are free, and you'll be exposed to dozens of SEO firms that can offer advice right on the show floor. You can learn a great deal about the process of website optimization simply by listening to the pitch of an experienced SEO firm.

Take advantage of conferences and seminars as well, as some trade shows offer. Though many SEO seminars may be too detailed for those with no SEO knowledge, there are seminars specifically for novices. Pay attention to the level of difficulty of the material to be covered. when choosing a seminar. For those who understand the basics, choose an intermediate level. Several shows in the search engine marketing industry includ Search Engine Strategies, PubCon, ad:tech, and others.

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