December 25, 2009, Newsletter Issue #4: Pick Writers with Expertise

Tip of the Week

If your customers were given the choice, they'd probably choose to speak to your product experts and customer service representatives. Keep that in mind when creating content; answer your customers' product and service questions in your content and have your employees use your content in conversation with customers. Grow your business by engaging customers with content that solves problems and answers questions in a genuine voice.

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Byron White