When it comes to Content Marketing, we've been there, done that, now serving 68 tips in 6 categories ranging from Content Creation to Search Engine Optimization.
What's a website without content? Boring, for one thing.
Dynamic information, photos, breaking news, helpful articles and even videos keep people coming back to your Website. But high quality website content can help in other ways, too.
An exciting, dynamic SEO-optimized website helps the organic growth of your business by drawing customers in, building a relationship of trust, and establishing your company's executives as experts in your field. What kind of SEO content makes visitors want to return to your site again and again?
Many people think they can write. Ads on the Internet selling courses to “become a writer overnight!” perpetuate this myth. But the truth is, talented SEO writers are specialists in a particular writing genre. The skills cannot be taught overnight, and quality SEO writers command good pay for what they do.
If you go through a job listing service or site like Craig's List, you don't know if you're getting an SEO professional. But here are some red flags that may alert you to less-than-professional SEO writers.
Would you rather have peace-of-mind that your SEO writer is experienced, knowledgeable and ethical? SEO content agencies like IdeaLaunch pre-screen writers so you know you're getting the best of the best.
Your business has a website, but you're not an SEO marketing expert. What can you do? Your best bet is to hire a reputable agency that will:
Start with Google.
Websites that seek to inform visitors about SEO best practices that rank well on Google prove they know their stuff. (They didn't get on the first page of Google using poor SEO strategies.) Read as much as you can on the topic. Make sure articles are current. SEO standards change so fast, best practices yesterday may not apply today.
Go back to school.
Your community college may offer night courses on SEO marketing that will help raise you from the status of “SEO beginner.” If time is at a premium, consider a convenient online course that will let you learn at your own pace.
Study other websites.
Study the layouts, content and images on top-ranking sites within your field and outside of it.
Though tracker identification of links can help measure conversions and sales, the best links to your site are direct links with no tracker ID in the URL. Spider bots can quickly detect likely "profit measurement" from the link, lessening the value in comparison to natural links. In order to get a positive result (more organic traffic from the search engines), you may have to relinquish something(accountability of your links).
One often overlooked opportunity is to build link strategy within your site that can support the optimization strategy of the landing page. Make sure you have keyword-rich, contextual links to your internal pages. Contextual validation can start within your own website.
Guru Spotlight |
Byron White |