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The short answer to this question is: “Not as important as they used to be.”
Google claims that its algorithm does not factor in meta keywords when determining listing position. Yahoo still considers meta keywords, but the search engine doesn't place a lot of weight on them.
Where do meta keywords go?
Meta strategies provide an additional opportunity to add keywords to your site – in a way that readers won't see. You can use meta strategies judiciously by taking the opportunity to add meta tags to:
In Web design and SEO, you can use more than 30 meta tags and keywords per page. But SEO best practices advise limiting meta keywords to only about five to eight per page. Select the keywords that best reflect your content.
You can find many meta tag generators free on the Internet. A Google search of “free meta tag generator” reveals more than 7.5 million matches. Tack the word “free” onto the end, instead of the beginning, and you'll get 7.7 million to choose from.
What does a meta tag generator do?
A meta tag generator will create (that is, generate) the HTML code needed to insert meta tags into your web pages. It will create code for:
Keep in mind, a meta tag generator is only as good as the information you feed it. Use a keyword tool to find the best keywords for your website. Additionally, make sure the keywords you use in your title tag, meta description, and meta keywords tag match keywords on the viewable pages of your site.
Determining and inserting meta keywords is a tedious process. Since Google and other major search engines index each page of your website independently, best SEO practice calls for unique meta keywords on each page.
These meta keywords should relate to the unique content on that page of your site. Ideally, you will use keywords that you also used on your site, but some Web designers also use synonyms for viewable keywords as meta keywords.
A meta keyword generator will create the HTML code needed for you to easily insert meta keywords into your website. Most work by “reading” your site, and pulling out the keywords and keyword phrases. You may be given a list of several keywords and phrases to choose from.
Select five to eight of the best keywords, and instruct the program to generate the code for those keywords.
Using a keyword generator saves time and ensures that your website employs unique meta keywords on each page, which is important. If you work with a full-service SEO agency, they can help you with meta keyword strategies.