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Back in the days before the Internet, people called “content creation” by a different name: “writing.” But Web writing is different than writing for newspapers or magazines. It's not written just for human readers; it's also written to help search engines find your website.
The best website content provides value to readers, offering them tips or information they didn't know. It will also be SEO-optimized with keywords that people use to search for your products or services.
Web content should be short, concise, and easy-to-read. Bullet points and subheads make it easier for human beings to scan your articles and find the information they need quickly. These details also help the key points stand out to the search engines, helping you rank better on sites like Google.
If you want to drive more traffic to your website, rank higher in search results for your products and services, and also deliver greater value to your site's visitors, consider hiring a firm who will handle all the content creation for your site.